About Us

An Independent Partner
for Regional Growth.

Who We Are

Based in Skopje. Built for international partners.

Global Partners Group is an independent, North Macedonia-based advisory and business development company.

We work alongside international organizations that want to understand, enter and grow in North Macedonia and Southeast Europe — combining an international business perspective with local knowledge and hands-on execution.

We are a boutique firm by design: focused, discreet and personally involved in every engagement.

Our Mission

“To connect international ambition with local opportunity by building meaningful partnerships and supporting sustainable business growth.”

Our Vision

“To become a trusted regional partner for international organizations seeking to establish and expand their presence in North Macedonia and Southeast Europe.”

Our Values

01Integrity

02Partnership

03Local Expertise

04Professionalism

05Long-Term Commitment

Our Leadership

Directly involved, start to finish.

Co-Founder

Lazo Popovski

Lazo works across business development and commercial coordination in Southeast Europe, with a network built through close work with local companies, institutions and international partners. His focus is market entry, country representation and partnership development — helping organizations find the right local counterpart before committing resources. He leads day-to-day coordination from Skopje and stays personally involved through delivery.

Co-Founder

George Gruevski

George supports partners on strategy and international relationships, from initial market interest through to structured expansion plans for the region. His focus is business development, stakeholder engagement and the longer-term commercial relationships that follow a first market step. He works across North Macedonia and the wider Southeast European markets, translating international objectives into local realities.

Let's Explore What's Possible.

Whether you are entering North Macedonia for the first time or looking to develop your presence across Southeast Europe, we welcome the opportunity to explore how we can support your business ambitions.